Earned a badge?
Go and show it off.
Two things can be true: this is a business, and the number next to your name is untouchable. Claiming your listing is free and always will be. If you have earned a badge, you can pay to put it in front of more people. What you cannot buy is the badge itself.
- Claiming your listing, fixing your details and replying to takes: always free.
- Every ad is labeled as an ad. No native, no “partner write-ups,” no wink.
- Spend can never change a score, delay a score, soften a score, or trigger a re-visit. Ever.
- A place that hasn’t earned a badge can’t buy one. Eligibility is computed, not negotiated.
- Promoted placements never appear inside rankings. Rankings are ranked.
- The people who score restaurants never know who advertises. They find out the same day you do.
Claim your listing
Every restaurant we track has a page whether or not anyone from the restaurant has ever visited it. Claiming yours costs nothing and there is no upsell attached to it.
- Correct hours, address, phone, menu link and photos — you own the facts.
- A public reply under any take on your page, in your own words, forever.
- Your badge artwork the day you earn one, ready for the window, the menu and your own site.
- An email when your rank changes, before you hear it from a customer.
Show off the badge
A badge means a place cleared the bar on the same scale as everywhere else we track. Everything on this page starts with a badge you already have.
Promoted Listing
Your listing card, boosted across search results, town pages and the newsletter — with your badge and your Score printed on it exactly as they stand. Labeled “Promoted” every single time it appears. If your score dips below the badge line mid-flight, the placement pauses and we refund the remainder. That is not a threat, it is just the rule working.
Requires a current badge · 60+
Check eligibilityThe Badge Kit
The physical version. A window decal for the door, a live badge for your website that reads from our rankings in real time, and the right to use the mark on your menus and print. About one in four places we track can wear it, and it always shows the current truth — including on the days that is inconvenient.
Requires Top 25% or Top 10% · 78+
Check eligibilityHas your restaurant earned one?
Eligibility comes from your score and only your score. There is no sales conversation that changes it, no relationship rate, no friend of a friend. Look yourself up — if we have published a rank, the number and the badge are right there on your page. If we have not been yet, the page is still there with your details on it, waiting.
Not on the map yet? Add your restaurant and get in line.
No instant checkout yet — every placement starts as a conversation with a person. Self-serve checkout opens soon.
Buy the audience
Breweries, bakeries, caterers, festivals, local brands — anyone with something worth putting in front of people who plan their week around where to eat. No badge required, because you are not buying one.
Newsletter Sponsorship
Top slot in the email, above the week’s best find, where nobody has started skimming yet. Two sends per week, one sponsor per send — you are not sharing the space with four other logos. Plainly labeled as a sponsor, and written so it never reads like something we ranked.
2 sends per week · first come, first booked
EnquireFranchise Sponsorship
Put your name on a recurring feature and own it for a season. The Underrated Index, presented by you. Your logo on the franchise, in the emails that carry it, and on the social cuts. What you do not get: a say in which places land on it. That is the whole reason people read it.
Quarterly minimum · editorial stays ours
EnquireWe are new and we are not going to invent numbers on a page about not inventing numbers. Those dashes are real dashes: the audience is being built right now. These are launch targets, not delivered numbers, and every rate here is introductory — early sponsors keep their rate for a year while the numbers grow underneath them.
Straight answers
No. Not a little, not quietly, not as part of a bigger package, not as a favour. Nobody who sells advertising here can change a number, and nobody who sets a number knows who bought advertising. A badge anyone can buy is worth exactly what it costs, which is nothing — and then it is worth nothing to the restaurants that earned theirs, either.
Nothing yet — and that is the honest answer. Claim your listing, which is free: fix the hours, add the photos, reply to the people writing you up. Your page works exactly as hard for you as a ranked one does; it simply doesn’t carry a number yet. And you can ask us to come back: one fresh anonymous visit per restaurant every 12 months, on our tab, and the score moves to wherever the meal puts it.
Visits run on a fixed schedule for everyone — advertisers, restaurants who asked us back, and restaurants who have never heard of us. The people who score don’t know who advertises, and the ad side of the house has no way to request, rush, or delay a visit. The calendar decides.
Still want to talk?
Tell us what you are trying to reach and we will tell you honestly whether we can reach it yet.
Read the rest of the plumbing on how scoring works.